Political 'new-speak'. It's not bad enough that politicians generally talk un-intelligible gabble because they don't really have command of their subject ... now it seems they are out to confuse us more by muddying the usually accepted meaning of common words.
In the face of recent drubbings in the polls and actual elections, the ALP is be-moaning loss of its brand !? Isn't its name the only 'brand' with which we, the electorate, recognize the organization? That seems to be intact as I write.
So, what is it they claim to have lost?
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