Today's weirdness. Maria Sharapova in addition to her tennis stature, apparently also runs a 'sweets' (lollies) business named 'SUGARPOVA'. In order to maximise the advertising potential of her tennis fame, she is endeavouring to temporarily change her surname to Sugarpova for an upcoming major tournament in New York.
If successful, the ramifications of such a move are mind-boggling. In the case of Maria S., I immediately wondered if the name-change ploy would be so attractive if say, her extra-curricular business interests lay in retail toys distribution rather than sweets?
Naughty, I know, but what else can you do with this sort of stunt?
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